New media refers to any form of media that utilizes digital technology or the internet as a means of communication. This includes social media, online journalism, digital advertising, virtual reality, and interactive websites. New media has transformed the way we consume and create information, offering new possibilities for communication and interaction. Researchers in this area study the impact of new media on society, culture, politics, and economics, as well as the potential benefits and drawbacks of these technologies. They also explore new ways to use and adapt digital tools to create innovative forms of media content.